The Holy Grail

It's fantastic when a a celebrity responds to you via Twitter, but the true golden nugget is when you manage to get one of Ireland's best selling authors and one of the world's most respected rugby players to join you in the same conversation. The ability to do this can be very helpful for a social media campaign.

Understanding the Twitasphere

It's not just about harnessing the potential of social media for a company's commercial gain, one must keep up to date with all the latest trends and contributing factors that could rewrite the social media rulebook in a matter of days.

The post below is an exchange I had with national radio host Rick O Shea regarding some people's choice to purchase large quantities of 'fake followers'.

'Fear the Beard' goes viral

On the Day of Brian O Driscoll's last Irish international game at home, it occurred to me that poor 'man in the middle' Gordon Darcy might be overlooked on the big day.

The popularity of this tweet reinforces the notion that piggybacking on a large sporting event or music festival will tap into a community's buzz and capitalise on mass excitement.

Getting on the wrong side of Graham Linehan (and his followers)

It's always an honour being favourited or retweeted by your wishlist of music, film, TV or sporting icons, but occasionally this can go very wrong. During the phenomenon that was season five part 2 of Breaking Bad, I voiced an opinion that the episode that centred around a single insect wasn't of the usual calibre I had come to expect from the show. The TV writing legend Linehan and his fans disagreed...